• Lead the vision and strategy for the Performance Creative unit of our Media team, innovating on full-funnel, insight-driven creative assets that deliver measurable results. • Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms. • Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes. • Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations. • Drive adoption of cutting-edge technologies and AI tools to optimize creative operations and output. • Partner with brand and growth teams to develop foundational stories, rapid tests, and breakthrough campaigns across channels. • Provide a point of view on leading topics such as UGC, creative automation, global content production, and scaling impact for growth brands. • Stay ahead of digital, media, and content trends, ensuring Monks’ creative output sets the industry standard. • Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth. • Serve as Executive Sponsor for some of our largest performance-driven client accounts, providing strategic creative direction at the highest levels.