• Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition. • Set the strategic direction for growth and operate with autonomy and accountability. • Architect and lead acquisition across Meta, Google, TikTok, influencer, TV, and emerging channels. • Ensure integrated planning, testing, and performance alignment across teams and platforms. • Oversee all retention functions including email, SMS, and subscription performance. • Collaborate closely with our lifecycle and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns. • Lead strategy and build the systems that connect media buyers, creative, influencer, and UGC teams—ensuring a high-velocity feedback loop between performance data and new asset production. • Collaborate across teams to oversee continuous testing across pricing, landing pages, bundles, and funnels. • Optimize for AOV, CVR, and full-funnel efficiency with structured hypotheses and clear measurement. • Build and maintain reporting frameworks using tools like Northbeam, Amplitude, GA4, and Shopify. • Turn insights into action and ensure teams operate from clean, trusted data. • Manage and mentor a high-performing team across paid media, creative, influencer, retention, and data. • Foster clarity, accountability, and a high-output culture focused on speed, ownership, and results. • Recruit A-players, level up internal talent, and hold the team to ambitious KPIs.