• Own the end-to-end product lifecycle for the Rockbot display platform, from hardware/player integrations and the content management system (CMS) to user-facing applications and APIs. • Define the product strategy and roadmap for a best-in-class digital signage platform, including requirements gathering, performance measurement, optimization, and innovation. • Conduct market research and competitor analysis to identify opportunities that inform product decisions. • Thoroughly analyze and deeply understand the customer journey related to content strategy across digital media touchpoints and in-store media display experiences. • Collaborate with UX/UI designers to create intuitive, robust, and scalable content management tools for our diverse customer base. • Lead the product integration of key content and data sources into customer-facing applications and experiences. • Maintain and prioritize the feature backlog, and coordinate releases for the signage and display platforms. • Troubleshoot all product and integration issues, owning them through to a successful resolution. • Establish performance KPIs and model the revenue of the Rockbot digital signage product, including new features, and monitor actual sales data to refine the model and analyze accordingly.