• Accountable for overall territory management, achievement of equipment and consumable sales goals, profitability, and account management within the assigned product lines • Develop and execute comprehensive territory plans by account to increase revenue and secure new business • Provide accurate and timely quarterly sales forecasts • Partner with cross-functional counterparts (especially Clinical Specialists) to effectively deliver and drive the adoption of our technologies • Maintain existing business, ensuring accounts remain contractually compliant and incremental business is achieved • Resolve customer concerns through accurate and timely investigations; swiftly develop and implement corrective actions • Keep up-to-date account data within CRM, including contacts and pipeline opportunities • Travel up to 75% depending on territory geography and need • Effectively target new business using analytical tools • Identify key influencers and uncover needs solved by our technologies • Educate customers on products, concepts, and industry trends • Develop brand-loyal clinical, economic, and technical champions • Conduct superior sales presentations and product evaluations • Collect detailed data points and focus on service to drive customer conversions • Arrange multidisciplinary hospital consensus meetings to gain stakeholder agreement • Prepare equipment and consumable quotes and create mutually beneficial local contract agreements • Function as Project Manager post-sale, managing product implementation from contract to go-live • Coordinate device installation, software integration, and laboratory equipment validation • Support implementation both virtually and on-site • Consult internal product development in the creation of new products and services • Collaborate with key opinion leaders and provide network access to thought leaders • Attend industry conventions and trade shows • Provide feedback to Sales, Marketing, and R&D • Share customer insights on product enhancements and competitive developments • Attend ongoing training and stay informed on clinical procedures, studies, and innovations