• Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions. • Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks. • Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders. • Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.) • Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives. • Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes. • Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion. • Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue. • Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders. • Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale. • Coach mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place.