• Analyze performance, identify opportunities, and secure strategic exposure via commission increases, hybrid models, or paid media. • Think creatively and execute custom recruitment efforts, bringing in high-value partners through SERP, SimilarWeb, and content-focused outreach. • Monitor key performance indicators, track optimizations, and make data-driven decisions to maximize client success. • Own partner relationships — answering inquiries, managing calls, and collaborating with clients and internal teams. • Prepare proposals, manage assets and IOs, and report on results with clear recommendations.