• Serve as the primary point of contact for the client. • Oversee development and execution of the annual campaign work plan, ensuring compliance with all deliverable schedules and state reporting requirements. • Manage integrated project timelines, team deliverables, and performance scorecards. • Lead internal coordination across creative, media, data, and community engagement teams. • Track project budgets and financial performance. • Facilitate weekly status meetings, prepare flash reports, and provide monthly progress summaries. • Identify opportunities for campaign optimization and present recommendations for continuous improvement. • Ensure culturally competent communication and partnership engagement with MBEs/DBEs.