We excel in delivering world-class safety, security & sustainability solutions crafted to protect assets & environments.

Senior Manager, Growth Marketing

Growth MarketingGrowth MarketingFull TimeRemoteTeam 51-200Since 2015H1B SponsorCompany Site LinkedIn

Location

United States

Posted

125 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Lead U.S. customer acquisition through affiliate partners and ping tree networks — launch, test, and scale high-performing lead generation initiatives. • Develop and implement new integration processes with affiliate partners and lead networks — including API connections that streamline data exchange and integrate directly into the digital application flow. • Develop and execute integrated, multi-channel marketing campaigns (email, web, direct mail, etc.) focused on retention, reactivation, and expansion. • Increase active customers and product adoption through data-driven campaigns using OBTM, direct mail, and other owned channels. • Use customer segmentation, lifecycle insights, and behavioral data to deliver personalized communications that drive conversion. • Analyze performance metrics to identify trends, optimize channel mix, and refine growth strategies in real time. • Conduct A/B testing to continuously improve campaign effectiveness, cost of acquisition, and ROI. • Partner cross-functionally with analytics, creative, and product teams to ensure alignment and maximize impact.

Job Requirements

Bachelor's degree or higher in Marketing, Business Administration, Mathematics or a related field.
5+ years of progressive marketing experience in growth, performance or lifecycle marketing.
Experience with affiliate and ping tree marketing strongly preferred
Prior experience in financial services or money service businesses (MSBs) is a strong asset
Technical Proficiency: Experience with CRM systems, marketing automation tools, affiliate tracking platforms, and performance analytics dashboards.
Omni-Channel Leadership: Hands-on experience with OBTM, direct mail, affiliate, and performance marketing programs.
Industry Experience: Background in financial services or sub-prime lending, with familiarity navigating its regulatory and marketing challenges.
U.S. Marketing Expertise: Demonstrated success leading growth marketing initiatives targeting U.S. consumers, with a deep understanding of media mix and compliance nuances.
Data-Driven Mindset: Skilled at interpreting complex data, identifying actionable insights, and driving data-informed decision-making.
Collaborative Approach: Strong communicator who builds effective relationships and leads cross-functional teams across markets.

Benefits

Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success.
Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges.
Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul.
Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day.
Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.