• Develop and implement the end-to-end marketing strategy for the Hematology and Solid Tumor portfolios • Provide leadership, coaching and development to the VP Hematology Marketing, VP Solid Tumor Marketing, and Brand Leads for BRUKINSA, TEVIMBRA, Sonrotoclax, and the CDAC Degrader • Ensure there is a forward-looking Strategic Plan for each brand • Oversee launch plans, brand strategy, positioning, and messaging • Build organizational capabilities to grow brand equity • Coach the Brand Leads as they lead cross-functional brand teams • Partner with the Insights team to generate a deep understanding of market dynamics • Establish scenario plans for different outcomes and changes in the competitive landscape • Ensure Brand Teams deliver launch readiness, marketing shaping and training • Engage with global KOLs and other external stakeholders to refine and enhance brand strategies • Oversee the management of agencies, vendors and consultants • Lead annual strategic planning and operating planning processes • Collaborate closely with key stakeholders across multiple functions