• Understand each customer’s needs and goals • Act as the primary steward of customer experience • Engage directly with customers through hands-on selling • Nurture and grow customer relationships • Map the market with a customer-first lens • Guide and coordinate day-to-day sales activities • Champion customer satisfaction and service excellence • Develop customer-aligned sales plans, budgets, and forecasts • Maintain accurate and insightful CRM data • Represent Bakery & EFT Business Units in customer negotiations • Contribute to strategy, business development, and R&D efforts • Recruit, develop, and lead regional teams