• Develop and own Stio’s international expansion strategy, including market prioritization, go-to-market models (e.g., e-commerce, wholesale, retail partnerships), logistics, inventory management approach, compliance and P&L • Lead the execution of the international strategy, overseeing all aspects of the launch and ongoing operations in new markets • Define and track KPI’s to measure success and adjust strategies as needed • Identify, vet, and negotiate with potential international partners, including distributors, wholesalers, and retail operators, to establish and grow the Stio brand • Cultivate and maintain strong relationships with partners, ensuring alignment with Stio's brand values, business goals, and operational standards. • Manage operational requirements, including logistics, customs, and international payment systems. • Conduct market analysis to understand local consumer behavior, competitive landscapes, pricing dynamics, and cultural nuances in target regions • Gather and synthesize customer feedback to inform product development, marketing, and merchandising strategies for international markets • Act as the voice of the international customer within the organization • Build a high-performing team of in-house and external partners as required by the strategy • Foster a culture of collaboration, accountability, and entrepreneurial spirit • Work cross-functionally with internal teams including Product & Merchandising, Marketing, Finance, and Operations to ensure seamless execution and brand consistency across all markets • Manage the P&L for international operations, ensuring profitability and return on investment • Develop and manage budgets, sales forecasts, and operational plans for international markets • Collaborate with the product, operations and finance teams to navigate international tax, legal, and sustainability regulatory compliance