• Research industry-related topics & update website content as needed (combining online sources, interviews and studies) • Write clear marketing copy to promote our products/services • Prepare well-structured drafts using Content Management Systems • Proofread and edit blog posts before publication • Submit work to editors for input and approval • Coordinate with marketing and design teams to illustrate articles • Conduct simple keyword research and use SEO guidelines to increase web traffic • Identify customers’ needs and gaps in our content and recommend new topics • Ensure all-around consistency (style, fonts, images and tone)