• Own the strategy, roadmap, and execution for Matcha Web growth. • Design and run experiments (A/B tests, feature flags, pricing/fee tests, UX changes) to improve acquisition, activation, conversion, and retention. • Improve onboarding, token discovery/search relevance, quote presentation, and trade flows to reduce friction and increase successful trades. • Use analytics, user research, and market insights to identify the biggest levers, prioritize ruthlessly and communicate trade-offs clearly. • Partner with engineering/design to deliver high-quality changes quickly; partner with marketing/social to drive top-of-funnel and re-engagement. • Track and report progress on volume share and north-star users, plus supporting metrics (DAU, activation rate, repeat trade rate, conversion, time-to-first-trade, etc.). • Keep Matcha Web aligned with the broader Matcha product suite and brand.