• Create, test, and deploy custom HTML emails for various internal and external clients. • Utilize our Marketing Automation platform to maintain drafts, sent emails, automated email programs, and manage A/B email test campaigns. • Monitor email performance analytics such as deliverability, opens, clicks, click-through rate, etc.; ensure proper tracking is applied and utilize Digital Marketing systems to attribute results to pertaining campaigns. • Work as a team inside a full marketing department to create multi-channel marketing efforts. • Research industry standards within the email marketing community and share best practices/techniques with the department. • Collaborate with copywriters and graphic designers to create optimized email design layouts (mock-ups) focused on conversions. • Assist various internal teams and departments with proper setup and maintenance of email sender technical requirements such as the From Address, DKIM, and SPF records for all clients. • Maintain documentation and tutorials for relative projects. • Collaborate on projects and assist with training and knowledge transfer within the Marketing, IT, and other internal departments. • Ensure consistent brand standards are utilized across all Pearl and client emails. • Respond to coworker and/or client requests as needed by phone or email. • Track project activity and progress including time tracking through marketing project management software.