• Own and manage the central email campaign calendar and planning cycles • Develop and implement A/B testing frameworks to optimize campaign performance • Build and maintain dashboards and reporting tools to monitor engagement, conversion, and deliverability • Analyze campaign performance trends and provide actionable insights to cross-functional teams • Direct campaign marketers and content teams to make data-informed updates • Collaborate with Marketing Ops and IT to ensure database health and data quality • Support the rollout and evolution of modular email templates and reusable content blocks • Ensure quality assurance and testing standards are upheld across all email communications • Contribute to the development of lifecycle communication programs (onboarding, nurturing, renewal, etc.) • Align email strategy with broader marketing goals and customer engagement frameworks