Go Beyond POS to a Unified Commerce Platform.

Digital Marketing Manager

Digital MarketingDigital MarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

134 days ago

Salary

$110K - $140K / year

Bachelor Degree3 yrs expEnglishSFDC

Job Description

• Manage our marketing automation system (HubSpot) and email programs using foundational tools, including SFDC, Google Analytics (GA4), SEO, and other plugins and systems. • Implement effective email strategies, from TOFU to BOFU, and email nurtures with the goal of driving engagement and conversions. • Launch and manage paid and organic channels to drive conversions - net new leads, meetings, and opportunities. • Optimize website and landing pages for CRO, supporting a website refresh in collaboration with our internal team and agency. • Develop, manage, and execute ABM-led digital marketing campaigns across multiple channels (web, SEO/SEM, email, social media, and paid) to drive engagement and generate leads.

Job Requirements

Minimum of 3+ years digital marketing experience in a SaaS/tech company.
Experience interfacing with Sales, demand gen, product marketing, and content leaders.
Experience working in restaurants or with point-of-sale (POS) systems is a big plus.
Passionate about working with many functional areas across the organization.
Data-centric with an ability to own/produce reports, track metrics, and glean actionable insights.