• Execute all central programs assigned to the market as well as planning & implementing relevant local marketing campaigns to deliver on brand KPIs and sales. • Manage communication flow between HQ marketing teams, agencies, local sales teams & distributors as relevant to programming activity. • Conduct general sales, brand and promotional-activity training to account staff & management. • Ensure brand consistency in all regional marketing efforts and materials. • Lead hiring of local sampling agency & recruiting and training of all promotional specialists in each market for sampling and events. • Generate regular reports on regional marketing & sales performance, including campaign effectiveness, ROI, and key performance indicators. • Work closely with local sales, field, and channel teams to understand their specific needs and objectives. • Manage the regional marketing budget, ensuring cost-effective allocation of resources for maximum impact.