• Create and scale compelling marketing angles for new and existing products across various channels. • Own CRO for copy: form hypotheses, brief tests, and partner with growth/design/analytics. • Hire, assign, and manage workloads for in-house and freelance writers; build repeatable processes. • Daily editing to raise clarity, narrative, proof, and voice to a world-class standard. • Your deep understanding of AI tools will help accelerate creative executions rooted in optimal strategies. • Build systems and standards: voice/style guides, messaging maps, headline banks, and checklists. • Translate research and science into compliant, benefit-led messages; uphold FTC/FDA guidelines. • Move fast and iterate based on data while protecting brand guardrails. • Contribute thought leadership articles, teardowns, talks, and mentoring.