• Serve as the primary point of contact and relationship manager for assigned client accounts • Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment • Ability to assist with logic for email + SMS campaigns and automation • Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc. • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations • Work closely with the creative team to identify trends, share learnings, and recommend new strategies • Project coordination for new email triggers, transactional emails, and special projects • Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs