• Lead the translation and implementation of marketing strategies to support HEPLISAV-B® in the retail segment. • Support the brand strategy and promotional efforts for the retail segment for HEPLISAV-B® and develop personal and non-personal resources and materials to drive adoption and expansion in this key segment. • Collaborate with the Retail Sales Team to ensure alignment with strategic objectives, training on core materials, messaging, and pull-through. • Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions. • Develop and manage annual conference planning for retail and work cross functionally with all attendees including the preparation of all related promotional materials and presentations. • Effectively work with multiple agency partners to develop core marketing materials. Serve as project lead to ensure deliverables are met within approved timelines and budget. • Partner with promotional review board members to ensure efficient MRB (Material Review Board) team operation and compliant promotional tactics. • Oversee marketing operations and MRB management, ensuring timely and effective project management of all initiatives.