• Work with key customers to maintain strong relationships at Idemitsu-served plants and mills • Identify and pursue opportunities to expand our customer base and increase market share • Provide field technical support for customers and prospects to establish proof-of-performance for Idemitsu industrial products, including product trials and analysis of oil sample test results • Diagnose lubrication-related issues at customer sites, recommend effective solutions, and drive sales initiatives to address customer needs • Collaborate with internal teams to recommend product or service enhancements as needed • Monitor competitive activity and ensure our value proposition remains strong