• Build and own the consumer lifecycle marketing strategy — focused on driving product adoption, personalization, and cross-sell within our existing homeowner user base. • Build and scale core marketing infrastructure, working closely with product teams to shape internal tools that power segmentation, targeting, and measurement. • Partner with Product and Engineering to design and scale personalized in-product messaging and communications (email, app, SMS, web). • Define Valon’s enterprise SaaS product marketing approach, including positioning, competitive messaging, collateral development, and field enablement. • Lead go-to-market efforts for new financial products and services including insurance, lending, and property-related offerings. • Hire, mentor, and manage a small but growing marketing team across content, brand, design, and copy. • Define KPIs and analytics frameworks to measure and optimize performance across all marketing channels. • Represent the voice of the customer (consumer and enterprise) across internal planning, product roadmap, and go-to-market initiatives.