• Own yield analysis across Rockbot’s media inventory, balancing fill, CPM, and partner goals • Analyze impression delivery, pacing, and budget utilization across programmatic and direct campaigns and supply channels • Develop and maintain dashboards that surface revenue trends, anomalies, and opportunities • Collaborate with Product and Engineering to improve ad server logic, targeting, and delivery efficiency • Audit and refine transparency files (ads.txt, sellers.json, s-chain) to ensure compliance and monetization integrity • Support pricing strategy, packaging, and forecasting for new product launches • Identify and resolve operational bottlenecks across campaign setup, reporting, and billing workflows • Support the trafficking on the advertising and retail media side with campaign setups