• Lead GTM strategy for our fuel card, EV, and telematics offerings—owning everything from positioning and packaging to launch and lifecycle execution. • Build and lead a team of product marketers focused on differentiated messaging, customer insight, and sales enablement excellence. • Define segment-specific value propositions using customer research, data, and validation loops to make our story land and stick. • Equip sales teams to win —developing talk tracks, competitive plays, objection-handling strategies, and high-impact enablement assets. • Own market intelligence and competitive positioning —tracking shifts in buyer behavior, emerging threats, and whitespace opportunities. • Partner cross-functionally with product, sales, marketing, and CX to align GTM strategy with product delivery and revenue goals.