• Responsible for defining, owning, and scaling the company’s affiliate and influencer acquisition strategies as core, enterprise-level growth channels • Creates the long-term vision, operating model, and performance framework for affiliate and influencer marketing • Leads partner strategy, commercial negotiations, channel economics, and team development • Collaborates closely with Paid Media, Analytics/BI, Web & Development, Creative Services, Compliance, and Marketing Operations • Drives innovation, tests new partnership models, and positions affiliate and influencer marketing as strategic levers within the broader acquisition portfolio • Oversees performance and relationships with top-tier affiliate publishers, networks, and strategic partners • Establishes performance frameworks, CAC guardrails, pacing models, and ROI targets • Directs the launch, pilot, optimization, and scale of the influencer marketing program • Provides executive-level oversight of lead quality, conversion performance, attribution, fraud monitoring, and channel economics • Communicates channel performance, insights, risks, and opportunities to senior leadership