• Build and manage a revenue pipeline • Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage • Practice consultative selling; understand each client’s goals and develop tailored audience strategies that unlock those objectives • Collaborate with internal teams to design PMP deals and direct IO campaigns • Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings • Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met • Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers • Channel market feedback to product and data teams to improve audience product strategy and internal reporting.