• Lead and develop a sales team to exceed company sales and profit goals • Manage pricing parameters, defensive/offensive price actions, and integration of pricing strategy into sales objectives • Directly take part in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth • Work with management and the sales force to analyze business strategies affecting growth and finances • Develop sales programs and track performance of such programs • Plan, forecast, and establish monthly, quarterly, and annual sales and profit goals for the regional sales team • Communicate and negotiate special pricing and product availability with top vendors in region • Manage and develop the sales force • Recruit the best talent and continuously train direct reports in areas such as sales techniques, time management, decision making, and market dynamics