• Own the digital new-patient growth strategy across all MSO markets and service lines • Drive patient acquisition through Google Search, Performance Max, YouTube, Meta, and programmatic media • Lead OTT / CTV advertising strategies to expand reach and influence high-intent MSK patients • Develop full-funnel strategies from awareness to conversion and attribution • Own Salesforce Marketing Cloud strategy, architecture, and execution • Design automated patient journeys including: Lead nurture, Reactivation and leakage recapture, Post-visit engagement • Partner with operations to align marketing automation with scheduling availability, access, and capacity • Leverage Salesforce CRM to connect marketing activity to: Referral tracking and measurement, Physician schedules, Service line revenue • Deliver executive-level dashboards showing ROI by market, specialty, and channel • Set digital KPIs tied to business outcomes (cost per NP, time-to-visit, conversion rate, ROI) • Lead A/B testing across creative, landing pages, messaging, and channel mix • Partner cross-functionally with: Operations, Access centers, Practice leadership, IT and data teams • Build, mentor, and scale internal teams and external agency partners