• Own execution of a content-led marketing strategy focused on attracting qualified DTC brands and strategic partners. • Manage agency and CRO social content on LinkedIn, X, and other relevant platforms—developing tone, cadence, and messaging consistency. • Draft and manage the production of case studies, landing pages, email campaigns, and long-form content that builds credibility and drives inbound leads. • Coordinate with writers, editors, and creative partners to deliver assets that align with our brand and performance goals. • Track competitor activity, analyze trends, and support positioning updates to improve messaging and campaign performance.