• Lead the development and execution of national and regional sales strategies across direct, VAR (Value-Added Reseller), and independent channels • Identify and onboard all sales resources including direct sales teams, VARs, and independent agents • Develop and implement regional and national sales budgets in collaboration with finance and executive leadership • Establish and manage revenue targets across regional markets • Recommend winning strategies and tactics to executive leadership, including presentations, meetings, and client visits • Build and maintain relationships with install and service partners nationwide • Drive CRM adoption and ensure accurate opportunity registration and pipeline visibility • Collaborate with marketing and PR teams to formulate and execute brand positioning, value propositions, and differentiators • Represent the company at industry events, conferences, and strategic meetings