• Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets. • Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns. • Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs). • Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership. • Run data-informed experiments to uplevel our campaigns. • Partner with Product Marketing to implement engaging and effective messaging across campaign channels. • Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness. • Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales. • Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders. • Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings.