• Develop and execute a territory plan to achieve or exceed growth targets by selling new instruments to new and existing customers within the Southeast North American Region, specifically in the Research Triangle Park territory in Raleigh / Durham, North Carolina. • Negotiate and close high value capital equipment (GD) sales, including follow-on services and consumables. • Grow and manage the sales pipeline, targeting 30+ accounts, while accurately forecasting customer progress and pending POs with quarterly success. • Provide technical expertise during the selling process to establish customer interest, qualify customers, facilitate product selection, and coordinate post-sale services. • Proactively identify and qualify new business opportunities through research, networking, and outreach to expand the customer base within the Southeast North American Region. • Develop and execute strategies to penetrate new markets and increase the adoption of Growth Direct™ and automated quality control solutions across target industries.