• Create, manage, measure go-to-market strategies for our new solution launches; • Manage the paid, owned, earned channel campaigns across the Xsolla enterprise and community; • Integrate and execute with advertising, CRM (Email campaigns), digital activations online, social media brand campaigns and industry events; • Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms ; • Document, deliver, report and measure the effectiveness of our marketing campaigns; • Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla; • Optimize results in an effort to decrease costs per activations; • Deliver within the allocated marketing budget for campaigns and with our regional teams around the world; • Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates.