• Develop, plan, and execute paid media strategies across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and other digital channels. • Manage large-scale ad budgets with a focus on ROI, CPL, CPA, and ROAS targets. • Conduct audience research, campaign testing, and optimisation to maximise performance. • Negotiate and purchase media placements, ensuring cost efficiency and strong return. • Analyse data, prepare performance reports, and present insights to senior leadership and clients. • Lead creative direction for ad copy, visuals, and offers in collaboration with design and marketing teams. • Stay ahead of industry trends, new platforms, and changes in advertising policies. • Mentor and guide junior media buyers, providing feedback and training where needed. • Collaborate closely with the sales and funnel/landing page teams to ensure consistent messaging and conversion alignment. • Troubleshoot underperforming campaigns and implement fast corrective actions. • Contribute to overall growth strategy by identifying new opportunities for paid acquisition.