• Lead and oversee the development, execution, and continual improvement of multi-channel campaigns across email, push, in-app and new channels, ensuring alignment with industry best practices and team goals. • Review and advise on technical solution designs, ensuring campaigns are robust, compliant, and set up for measurable success. • Develop, implement, and validate experiment methodologies, ensuring rigorous design and actionable learning to drive channel strategy forward. • Monitor and adapt to changes in marketing platforms, policies, devices, and AI-driven trends, communicating pivots and updates to key stakeholders swiftly. • Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance. • Partner with MarTech, product and analytics teams to troubleshoot technical challenges, streamline processes, and develop scalable solutions. • Mentor and collaborate with team members, supporting a data-first, experiment-driven culture across Consumer Growth Science & Operations. • Stay current with digital marketing, data privacy, and MarTech trends and champion their adoption across the team.