• Work collectively with the sub-vertical to define application areas that have the potential for outsized growth. • Conduct internal and external analysis required to evaluate and prioritize areas of focus • Implement and update a sustainable application focus growth (AFG) market model, leveraging application teardown, customer ecosystem mapping, technical and market trends knowledge. • Use model to compare performance vs. opportunity and work with sales, product management, engineering to deliver share gain plans • Establish a Management Operating system for AFGs to ensure TE’s positioning • Coordinate global platform NPI prioritization • Support and drive product strategy. Assess NPI opportunities through a market lens to ensure business requirements appropriately translate market needs • Engage with customers and align with the sales function to develop new business pipeline for chosen initiatives • Lead commercialization activities, including identifying and establishing the right ecosystem relationships, developing proposals and business structures, and synthesizing customer feedback for internal teams • Initiate and collaborate with stakeholders to develop customer proposals and presentation materials including development of business cases, value propositions and supporting financial models • Communicate with and influence executive leaders and key stakeholders as part of developing and operationalizing growth strategies • Develop and own mid- and long-term plans, including target setting rationales for the specific vertical market • Demonstrate structured thinking by mapping applications to customers and maintaining rigor in measuring revenue and pipeline