• Lead and collaborate with the creative team to design visually impactful, brand-aligned assets across digital and print platforms. • Develop, implement, and maintain brand guidelines to ensure consistency across all creative outputs. • Use professional design software (Adobe Creative Suite, Figma, etc.) to create, refine, and adapt graphic assets for multiple formats and platforms. • Produce sketches, storyboards, mockups, and prototypes to visualize and validate creative concepts. • Adapt and resize creative assets for diverse media, ensuring quality and precision across deliverables. • Manage production workflows with attention to detail, deadlines, and quality standards. • Drive brainstorming sessions, contributing innovative ideas that align with project goals and campaign strategies. • Present creative concepts and final deliverables to clients, stakeholders, and internal teams with clarity and professionalism. • Apply strategic design direction, integrate feedback effectively, and ensure creative solutions meet business and client needs. • Lead complex, multi-disciplinary projects, ensuring brand consistency and creative excellence across all touchpoints. • Mentor, motivate, and guide designers, fostering collaboration, knowledge sharing, and continuous growth within the team. • Contribute to pitches and new business opportunities by presenting innovative, high-impact creative ideas. • Maintain organized design assets, ensuring version control, proper archiving, and accessibility. • Stay informed on design trends, emerging technologies, and best practices, integrating them into creative processes. • Support resource planning, training initiatives, and performance management to strengthen team capabilities. • Proactively identify and resolve production challenges, offering solutions and best practices to optimize delivery. • Collaborate closely with cross-functional teams, including marketing and leadership, to align creative execution with business objectives. • Contribute to the overall growth of the agency through creativity, leadership, and excellence in execution.