• Craft compelling and differentiated positioning, messaging, and value propositions for Confluent's stream processing portfolio, targeting both practitioners and economic buyers. • Define and execute compelling product launches (both major and minor), ongoing demand generation campaigns, and adoption programs. • Partner with product management to inform roadmap decisions and prioritize features that nurture customer value. • Identify product market fit with sales and customer success teams to develop strategies for high-value accounts and key industries. • Guide the creation of high-quality marketing assets across teams. • Train sales and field teams on the unique benefits and differentiation of Confluent's offerings. • Represent Confluent at conferences, events, and webinars as a subject matter expert. • Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the stream processing space.