• Develop an annual marketing plan in collaboration with field marketing • Create go-to-market programs for new offerings, market segments, and geographies • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs • Develop product messaging to be used across all media and customer engagement channels • Empower sales to communicate our products effectively to prospective customers • Lead global cross-functional launch and release marketing initiatives • Partner closely with product and market strategy to understand product vision and upcoming functionality • Build product awareness through PR, article placements, and social media • Identify customer success stories and create marketing content • Create content (thought leadership, videos, website copy, blog posts, infographics) to articulate benefits • Create and maintain a library of sales tools, such as customer presentations and competitive materials