• Take full ownership of Social Media strategy and execution for VisitorsCoverage • Develop and execute social media strategy across multiple platforms to increase brand awareness, engagement, and customer loyalty • Create, curate, and publish compelling content (text, image, and video) aligned with brand voice and goals • Monitor and respond to social media conversations, feedback, and inquiries in a timely and professional manner • Analyze social media metrics and insights to measure performance, identify trends, and make data-driven decisions • Collaborate with cross-functional teams (marketing, sales, customer service) to integrate social media into broader campaigns and initiatives • Manage social media advertising campaigns, including budget allocation, targeting, and optimization • Build and maintain relationships with social media influencers and partners to amplify brand messaging • Identify and manage potential social media risks and crises; develop and implement response plans • Train and educate internal teams on social media best practices and guidelines