• Own paid acquisition campaigns across Meta, Google, TikTok, Reddit, and LinkedIn — strategy, creative testing, and optimization • Manage and scale CoinTracker’s affiliate program with tracking, incentives, and ROI analysis • Partner on SEO improvements and run organic/content experiments • Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) • Build a campaign and experimentation calendar to ensure high test velocity • Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns • Provide clear reporting on channel performance, ROI, and budget recommendations • Explore referral, gamification, and viral growth loops to unlock new acquisition sources • Deliver outcomes: scalable performance marketing, structured affiliate program, increased SEO traffic, trusted attribution, validated experimentation, and clear reporting/dashboards