• Define and evolve brand positioning, messaging frameworks, and voice across the organization. • Build a cohesive brand identity that resonates with patients, clinicians, and partners. • Translate clinical expertise and patient outcomes into clear, compelling, and trustworthy storytelling. • Ensure brand consistency across all touchpoints and channels. • Own and execute the organic content strategy across social media, website, landing pages, blog, email, PR narratives, and marketing enablement materials. • Develop storytelling strategies that simplify complex healthcare concepts into engaging, accessible content. • Provide creative direction while remaining close to execution and experimentation. • Leverage modern tools and AI workflows to increase speed, efficiency, and creative output. • Build and lead a small but high-performing content team. • Scale production through freelancers and agency partnerships as needed. • Collaborate closely with growth, product, clinical, and leadership teams to align brand strategy with business objectives. • Measure brand performance and deliver actionable insights and strategic recommendations.