• Define the future: Explore, visualize, and prototype bold concepts that shape where HubSpot’s GTM should go 3–12 months out. • Understand complex systems: Research problems, map incentives, and identify opportunities across customer, GTM, and partner ecosystems. • Prototype to influence: Create high-fidelity prototypes (in Cursor, Lovable, V0, Figma etc) and concept visuals to make abstract ideas tangible and compelling. • Shape the narrative: Craft stories and presentations that inspire alignment and buy-in from product, GTM, and executive leaders. • Raise the bar: Uplevel craft quality across the org by modeling strong design work, offering feedback, and sharing thinking through crits, office hours, or mentoring.