• Align with global stakeholders on a multi-year retailer pipeline for the NA Region across various industries, including but not limited to technology, sporting goods, and marketplaces, by analyzing retail market trends and conducting in-depth retailer diligence. • Proactively conduct retailer outreach where appropriate, create proposals, lead negotiations, and develop an onboarding plan in collaboration with internal and external stakeholders. • Partner with Legal to execute contracts, develop SOPs to address unauthorized resellers, and establish country level wholesale policies. • Manage & optimise existing retailer relationships, hosting quarterly business reviews with retailers to review past and forward looking performance, assortment, and marketing levers, as well as ongoing weekly touchpoints. • Own commercial strategy, retailer level assortment, forecasts, sales reporting, inventory, and POS in collaboration with Marketing, Apparel & Accessories, Finance, and Operations. • Align to quarterly sales targets, reporting on progress, risks & opportunities, as well as aligning to broader company OKRs. • Coordinate strategy with brand country managers & trade marketing counterparts to collectively grow the WHOOP membership base within country. • Own communications internally with respect to pipeline, retailer launch status, and any bottlenecks impacting progress.