• Across a set of market verticals, define the market opportunity in terms of: Unmet needs – clinical, operational, financial, TAM/SAM • Macro factors, system structural dynamics, market headwinds/tailwinds • Work closely with clinical, product, and marketing teams to ensure the value proposition aligns with the market opportunity and is reflected in the go-to-market and product strategy. • Establish the product value proposition in the context of customer unmet needs and buying dynamics, aligning value delivered with pricing and sales strategy. • Develop and validate product positioning and messaging and ensure its properly reflected in the marketing strategy and collateral development. • Develop sophisticated market segmentation schemas, associated customer target profiles, targeting strategies, and databases for sales execution. Evolve through continuous market monitoring to ensure an evergreen, optimized target database. • Forecast sales and perform related financial modeling. • Drive sales productivity and sales cycle optimization. Guide and support marketing and sales execution. Ensure deep understanding of value proposition across key functions, particularly sales/account execs. • Inform product requirements and improvements to maximize the market opportunity. • Other duties as assigned • Note: Job duties may change at any time with or without notice.