Imagine Learning

Imagine Learning empowers educators to inspire breakthrough moments in every student’s unique learning journey.

Product Marketing Associate – Home Learning

Product MarketingProduct MarketingFull TimeRemoteTeam 1,001-5,000Since 2004H1B No SponsorCompany SiteLinkedIn

Location

Arizona + 4 moreAll locations: Arizona, California, Iowa, Minnesota, Texas

Posted

36 days ago

Salary

$53.5K - $60K / year

Bachelor Degree2 yrs expEnglish

Job Description

• Write and edit marketing copy for product lines across digital and print channels, including website content, email campaigns, product descriptions, blogs, and case studies. • Collaborate with the Product Marketing Manager to implement positioning and messaging strategies that align with identified market opportunities and sales goals. • Collaborate with sales/support teams to develop sales enablement resources and support documentation for internal teams, ensuring consistent communication of product value propositions. • Collaborate with marketing team to develop customer-facing content in campaign initiatives and product launches, maintaining brand voice and messaging consistency that clearly communicates product features, benefits, and value. • Assist in tracking and analyzing marketing performance metrics to inform content optimization and strategy refinements. • Participate in product team meetings and contribute insights on market trends, customer feedback, and content effectiveness • Manage multiple content projects simultaneously, meeting deadlines while maintaining high-quality standards • Other duties as required.

Job Requirements

  • Bachelor’s degree in marketing, communications, English, education, or related field
  • 2+ years of professional writing and copy-editing experience, preferably in marketing or content creation roles
  • Experience in creating and executing successful marketing campaigns that meet desired plans and goals including engagement, conversion, growth, and ROI.
  • Understanding of digital marketing best practices and content optimization techniques
  • Excellent project management and organization skills with proven ability to manage multiple projects and deadlines
  • Demonstrated ability to write clear, compelling copy for diverse audiences and marketing channels
  • Excellent attention to detail and commitment to producing polished, error-free content
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools (Jira, Confluence, etc.)
  • Collaborative mindset with ability to work effectively across teams and departments
  • Experience in integrating AI tools into content creation and editing workflows
  • Some experience with K-12 education and/or knowledge of homeschool curricula or education products (preferred)

Benefits

  • Multiple health, dental, and vision plans, including medical plans with zero employee premiums
  • 401k plan with a company match
  • 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
  • Paid Time Off
  • Comprehensive maternity and fertility/family building benefits
  • Paid bonding leave when a new child joins your family
  • Access to on-demand mental health resources
  • Life and short and long-term disability insurance
  • Pre-tax savings plans
  • Paid volunteer time off
  • A wide variety of professional development programs, including tuition reimbursement
  • Work from home opportunities that foster work/life balance

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