• Develop and execute comprehensive launch plans for new payment products and platform features, coordinating across product, sales, and marketing teams. • Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand. • Create differentiated positioning that translates our technical capabilities into clear business value for target buyers — from technical decision-makers to finance leaders. • Build pitch decks, battle cards, demo scripts, and objection-handling guides that empower our sales team to close deals faster and with higher confidence. • Conduct ongoing customer research, competitive analysis, and win/loss analysis to inform product strategy and refine our messaging. • Develop compelling success stories and ROI narratives that demonstrate how Astra powers financial operations at scale. • Represent Astra online and in-person, including industry conferences and events, building credibility and thought leadership in the payments ecosystem. • Own cross-functional launch timelines, ensuring coordinated execution across product releases, sales training, campaign activation, and customer communications.