Branch
We provide cross-platform linking and attribution solutions to the world's leading digital brands.
Product Marketing Specialist
Product MarketingProduct MarketingFull TimeRemoteTeam 501-1,000Since 2014H1B SponsorCompany SiteLinkedIn
Location
United States
Posted
37 days ago
Salary
$80K - $90K / year
Bachelor Degree1 yr expEnglish
Job Description
• As the Product Marketing Specialist, you will be the driving force behind our product and partner go-to-market initiatives.
• Focus on the tactical creation and execution of high-impact marketing assets that fuel product adoption and partner success.
• Translate product features into compelling narratives and visual assets that resonate with our customers and empower our sales teams and partners.
• Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products.
• Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections.
• Own the Branch presence on partners’ marketplaces.
Job Requirements
- 1-3 years of experience in Product Marketing, Marketing Communications, or Sales Enablement (B2B SaaS or Fintech experience is a plus)
- A strong portfolio of written and visual work (decks, one-pagers, videos, or scripts)
- Comfortable learning the "ins and outs" of a technical product and translating it into benefits that resonate with real customer needs
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Familiarity with design tools (Figma), video recording software (Loom, Descript), and CRM/Automation tools (HubSpot, Salesforce), and an aptitude for testing, learning, and utilizing AI tools
Benefits
- Market-leading medical, dental, and vision insurance
- Stock options
- Free Premium-Tier Origin Financial Wellness subscription
- Monthly home-office stipend
- 401k (TransAmerica)
- 12-weeks paid parental leave for birthing and non-birthing parents
- Flexible time off + sick and safe time
- 11 paid company holidays
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