• Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces. Own the function from end-to-end, defining how we measure success, priorities, and the future roadmap. • Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership. • Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention. • Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth. • Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives. • Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines. • Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.