• Identify and research target accounts and key decision-makers within assigned strategic accounts • Execute outbound prospecting campaigns via phone, email, LinkedIn, and other channels • Qualify outbound leads using defined criteria (e.g., BANT) • Initiate high-quality discovery conversations to uncover business challenges aligned with RWS solutions • Schedule and hand off qualified meetings to Business Development Managers • Collaborate closely with Sales, Marketing, and Solutions teams to align targeted approach for outreach • Maintain accurate and up-to-date activity, lead, and account data in CRM • Meet or exceed monthly and quarterly KPIs related to sales accepted leads, pipeline contribution, and activity • Stay current on RWS offerings, industry trends, and competitor landscape • Support account planning efforts by contributing research, insights, and stakeholder mapping for strategic accounts • Personalize outreach based on account initiatives, industry trends, and known business challenges • Participate in continuous joint prospecting sessions, pipeline reviews, and strategy meetings with Business Development Managers • Maintain strong internal knowledge of RWS solutions across language services, content, and technology offerings